Copywriting

I wrote at SanDisk for over 60,000 employees through the business’ intranet. The communications encompassed executive messaging, corporate initiatives and more. Although I can’t share these internal messages, the collection below encompasses projects I’ve launched about marketing and my personal life.

Why Conventional Marketing Isn’t Enough.

References

Bughin, B., Doogan, J, Vetvik, O, (2010) A Way to Measure Word of Mouth Marketing. Retrieved from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing#:~:text=The%20term%20word%20of%20mouth,percent%20of%20all%20purchasing%20decisions.

Blendtec’s Will it Blend?, (2022) Will it Blend? Marbles, YouTube, retrieved from https://www.youtube.com/watch?v=3OmpnfL5PCw

Blendtec’s Will it Blend? (2022) Will it Blend? Rake Handle, YouTube, retrieved from https://www.youtube.com/watch?v=aM94aorYVS4

Blendtec’s Will it Blend? (2022) Will it Blend? Golf Balls, YouTube, retrieved from https://www.youtube.com/watch?v=MC8Zvl-8ziA

Conti, K., (2022) How Much, Super Bowl commercials Cost in 2022, and Through the Years. Retrieved from https://www.nbclosangeles.com/news/sports/super-bowl-2022/a-look-at-super-bowl-commercial-costs-through-the-years/2822339/

Coffee, P., (2014) Ogily Cannes Study: Behold the Power of Word of Mouth. retrieved from

https://www.adweek.com/performance-marketing/ogilvy-cannes-study-behold-the-power-of-word-of-mouth/